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Ein Slutrunde​sang

Oddset

Effect
No. 1
on Spotify's Viral 50 - Denmark
1.7 million
views on social media
70%
above target revenue

Danish Beauty Remastered

Andel

Effect
484.000
have become more interested in wind energy
839.000
have reflected on the importance of the green transition
37%
national campaign awareness

Seedballs

Ikea

Effect
38 million
earned media impressions
+750
PR mentions
+15.000
seed balls were eaten

Party Crashers

Danish Cancer Society

Effect
23%
are now considering drinking less
70%
have reflected on the downsides of drinking too much
63%
have reflected on the downsides of drinking too much

Windy Retreats

Andel

Effect
900.000
Danes are more positive towards wind turbines
1.277
booking requests
76%
national ad recall

Dogcation

Spies

Effect
75,7%
view-duration on social media
33.000
participants in the campaign
50 mio DKK
in sales generated from the campaign

Maja's Teddy Bear

Tryg

Effect
#8 most effective ad globally
Kantar – Creative Effectiveness 2025
253.100.000 DKK
in revenue (as part of 8 year activity)
66% higher
brand attractiveness

Ski..bi…diii?

Rådet for Sikker Trafik

Effect

FOMO Forever

Danish Cancer Society

Effect
57%
reflect on their alcohol consumption
19%
wanted to drink less after watching the film
3 min and 18 sec.
pent with campaign message on average

When Luck Showed Up

Lotto

Effect
2,658,000 Danes
came across the campaign on social media
389,699 views
lasted for +3 minutes
Cost per minute spent with Lotto
was 8.3 times higher than the benchmark

Check the Tag

Patent and Trademark Office

Effect
67%
of the target audience reached in just 24 hours
+46.000
likes, shares & comments
1 million DKK
in earned media

8 years

youSee

Effect

The Green Search

Andel

Effect
25%
are more positive towards wind turbines
460.000
have shown support for wind energy
12.000
new wind turbine locations submitted

Lotto Christmas Collection

Lotto

Effect
9%
increase in sale compared to last year
29.862
new users on site
Sold out
Not just one. But two times.

Are you pushing the sausage?

Danish Cancer Society

Effect
54%
less peer pressure
2100%
higher engagement rate than benchmark
61%
organic reach

When Magic Went Missing

Synoptik

Effect
Due to great success
the book has become a permanent part of Synoptik stores.
The book has since
been launched in the rest of the Nordics.

Loosers of the League

Sydbank

Effect
13%
increase in awareness of Sydbank as sponsor of the League Cup
85%
of all viewers watched all episodes
13,7%
increase in positive perception of Sydbank

An Awkward Talk

Danish Cancer Society

Effect
78.200
talked to their dad about cancer
32.000
Danes commented, liked, and shared the film
415.000
Danes reached organically

Grandma Hackers

Stofa

Effect
80%
increase in sales
89%
reach of the danish population
7.9 million
unique & completed view

Add-on Calendar

Lotto

Effect
+200.000
calendars attached
Highest sale
in 8 years
100%
boredom eliminated

Plug‘n’Play Bill

Coop

Effect
A law was passed to take action against endocrine disruptors

The 99% Broadcast

Sydbank

Effect
19%
increase in the attitude as emphatic and caring
ROI 49:1
creating a profit of 31 million euros
Top 3
of the most highly recommended banks

The Home Weather Machine

Spies

Effect
35%
increase in Nordic sales
190 million
online readership
463%
above average Facebook engagement rate

Restaurant 1:1

Irma

Effect
17%
increase in sales of single-person meals
Fully booked
within 48 hours
2019
Voted one of the best customer experience in Denmark

The Generous Store

Anthon Berg

Effect
More than 1 in 20 people
in Denmark were reached
The campaign
went global

Based on a True Lotto Story

Lotto

Effect