484.000

have become more interested in wind energy

839.000

have reflected on the importance of the green transition

37%

national campaign awareness

38 million

earned media impressions

+750

PR mentions

+15.000

seed balls were eaten

23%

are now considering drinking less

70%

have reflected on the downsides of drinking too much

63%

have reflected on the downsides of drinking too much

900.000

Danes are more positive towards wind turbines

1.277

booking requests

76%

national ad recall

75,7%

view-duration on social media

33.000

participants in the campaign

50 mio DKK

in sales generated from the campaign

#8 most effective ad globally

Kantar – Creative Effectiveness 2025

253.100.000 DKK

in revenue (as part of 8 year activity)

66% higher

brand attractiveness

57%

reflect on their alcohol consumption

19%

wanted to drink less after watching the film

3 min and 18 sec.

pent with campaign message on average

2,658,000 Danes

came across the campaign on social media

389,699 views

lasted for +3 minutes

Cost per minute spent with Lotto

was 8.3 times higher than the benchmark

67%

of the target audience reached in just 24 hours

+46.000

likes, shares & comments

1 million DKK

in earned media

25%

are more positive towards wind turbines

460.000

have shown support for wind energy

12.000

new wind turbine locations submitted

9%

increase in sale compared to last year

29.862

new users on site

Sold out

Not just one. But two times.

54%

less peer pressure

2100%

higher engagement rate than benchmark

61%

organic reach

Due to great success

the book has become a permanent part of Synoptik stores.

The book has since

been launched in the rest of the Nordics.

13%

increase in awareness of Sydbank as sponsor of the League Cup

85%

of all viewers watched all episodes

13,7%

increase in positive perception of Sydbank

78.200

talked to their dad about cancer

32.000

Danes commented, liked, and shared the film

415.000

Danes reached organically

80%

increase in sales

89%

reach of the danish population

7.9 million

unique & completed view

+200.000

calendars attached

Highest sale

in 8 years

100%

boredom eliminated

A law was passed to take action against endocrine disruptors

19%

increase in the attitude as emphatic and caring

ROI 49:1

creating a profit of 31 million euros

Top 3

of the most highly recommended banks

35%

increase in Nordic sales

190 million

online readership

463%

above average Facebook engagement rate

17%

increase in sales of single-person meals

Fully booked

within 48 hours

2019

Voted one of the best customer experience in Denmark

More than 1 in 20 people

in Denmark were reached

The campaign

went global