Spies
Effect
75,7%
view-duration on social media
33.000
participants in the campaign
50 mio DKK
in sales generated from the campaign

Dogcation

Back to work
All cases from client

Can't leave your furry friend behind

48% of all Scandinavian pet owners (2,9 million people) have skipped a vacation because they didn’t want their pets to feel left behind. A rather discouraging statistic for a travel company like Spies, which had to witness countless potential travelers giving up their holiday dreams every year.

Challenge

A holiday for your pet

The solution: Dogcation. An exclusive pet-care-service where your furry friend at home would be spoiled just like its owner, who was traveling with Spies. Even if the pet happened to be a cat.

Idea
We also created Long Distance Fetch™
A long-range, mobile-controlled ball launcher. It let you play with your dog back home while you kicked back and relaxed by the Mediterranean.

"The most effective campaign of 2024 is Dogcation."

Effie Awards Europe
Awards