Spies
Effect
The most shared ad
globally in 2014
107% increase
in city holiday bookings
+100 million
reached

Do it for Denmark

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All cases from client

How do you raise awareness of Spies city holidays?

Challenge

Do it for Denmark

Our research revealed Danes have 46% more sex on city holidays so to help the country’s low birth rate, we created a competition with very unique entry requirements. Couples needed to get pregnant on their holiday and have a child to win. To maximise chances of winning, our ovulation discount found your most fertile holiday time.

Idea

Awards