Synoptik
Effect
Due to great success
the book has become a permanent part of Synoptik stores.
The book has since
been launched in the rest of the Nordics.

When Magic Went Missing

Back to work
All cases from client

2 out of 3 children with vision problems go unnoticed.

So, how could we make it easier for parents to discover vision problems?

Challenge

A magical children's book

We created a magical children’s book that screens your child’s vision while you read. The story follows a child who loses his imagination. The reader is then sent along on a mission to help get it back by solving the different vision tests.

Idea

Awards