Robert/Boisen+Like-Minded™

Vacations are better when the weather at home is bad

When the Danes go on vacation, they enjoy it a lot more, knowing that the weather back home is bad. A new survey shows that 47% of the Danes admit, they enjoy their holidays a lot more when the weather back home is bad.

Challenge

Bad weather at home

Since people were already checking the weather report back home while on vacation, we decided to take it a step further. It’s one thing is to see a weather report, but another thing entirely to feel it on your own body. So we invited people to experience their actual home weather on an exotic beach in Thailand.

Idea

Awards