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Tryg

Maja's Teddy Bear

Effect
#8 most effective ad globally
Kantar – Creative Effectiveness 2025
253.100.000 DKK
in revenue (as part of 8 year activity)
66% higher
brand attractiveness

Have you saved lives without knowing it?

Effect
135% increase
in awareness about TrygFondens initiatives
23% increase
in Brand appeal (compared to previous Tryg campaigns)
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