The bees are saved

IKEA’s most popular product of all time is the Swedish meatball. First, they served them to the meat-lovers. Then the vegetarians. And with the massive biodiversity crisis in Denmark, it’s time to cater to a whole new audience. So in collaboration WWF, we made Swedish Seedballs – a meal you can plant for endangered insects.

The campaign is part of “Denmark’s Wild Gardens” – a larger initiative that aims to inspire and engage Danes in the fight for more biodiversity.