Danish Patent and Trademark Office
Effect
67%
of the target audience reached in just 24 hours
+46.000
likes, shares & comments
1 million DKK
in earned media

Check the Tag

Back to work
All cases from client

Fakes are supporting organized crime

A large number of young Danes has bought counterfeit goods, not knowing they risk supporting organized crime.

Challenge

We changed the tags

When fashion influencers post their outfits on instagram, thousands of followers will check the tags to see where the clothes is from. We used that behaviour to reveal the ugly truth behind counterfeit goods.

Idea

Awards