Wind turbines ruin the landscape

In Denmark, climate change is the biggest threat to our landscape. To protect our land, we must install 16 new wind turbines every month the next seven years. But in 2023 all wind farms were put on hold, and zero wind turbines were to be installed. The reason? The Danes think wind turbines ruin the beautiful Danish landscape.

Challenge

Danish beauty remastered

We wanted to spark a debate and challenge the Danes’ outdated conception of a beautiful landscape versus the environmental challenges it faces. Our powerful idea became a powerful question: Is Danish beauty as it has been depicted for a thousand of years or is it time for a change?

Idea

I don't understand Danish. What does it say?

“It’s time to change the way we picture our landscape if we want to preserve it. To us it’s a Denmark on green energy,”

"The first time I saw them, I was a bit startled. But the more I see them, the more comfortable I get with it."

Gertrud Oelsner

CEO

The Hirschsprung Collection

Awards