Anthon Berg
Effect
More than 1 in 20 people
in Denmark were reached
The campaign
went global

The Generous Store

Back to work
All cases from client

How do you reconnect the Danes with the chocolate brand Anthon Berg and their brand essence of generosity?

Challenge

The Generous Store

We opened the world’s first chocolate store where you couldn’t pay with cash or credit cards, just goods deeds. The pop-up store had people queuing up to make generous promises towards a friend or loved one on Facebook for a box of chocolate.

Idea

Awards