See yourself as drunk

Unfortunately, most young people know all too well the feeling of regret the day after binge drinking. 25% have kissed someone they regretted, and 23% have regretted messages they sent while drunk. So, to curb binge drinking and reduce these regrets, we launched a campaign based on young people's own experiences with drunk-related regrets and cringe-worthy moments. Party Crashers follows a young man who is confronted with the worst drunk versions of himself in the span of one surreal night, asking the question: If you could see yourself when you’re drunk, would you act the way you do?