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Danish Cancer Society

Party Crashers

Effect
23%
are now considering drinking less
70%
have reflected on the downsides of drinking too much
63%
have reflected on the downsides of drinking too much

FOMO Forever

Effect
57%
reflect on their alcohol consumption
19%
wanted to drink less after watching the film
3 min and 18 sec.
pent with campaign message on average

Are you pushing the sausage?

Effect
54%
less peer pressure
2100%
higher engagement rate than benchmark
61%
organic reach

An Awkward Talk

Effect
78.200
talked to their dad about cancer
32.000
Danes commented, liked, and shared the film
415.000
Danes reached organically

Shitfaced Speeddating

Effect
78%
think more about consumption
Cost per action: 3€
Category benchmark: 118€
+760%
engagement
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