Danish Cancer Society + TrygFonden
Effect
54%
less peer pressure
2100%
higher engagement rate than benchmark
61%
organic reach

Are you pushing the sausage?

Back to work
All cases from client

Peer pressure

9 out of 10 young Danes have been peer pressured to drink more alcohol than they intended.

Challenge

Swap drinks with sausages

To nudge this behaviour in the right direction, we demonstrated the absurdity of ‘drikkepres’ (peer pressure to drink) by replacing the drinks with… well, sausages.

Idea

Awards