Danish Cancer Society
Effect
78.200
talked to their dad about cancer
32.000
Danes commented, liked, and shared the film
415.000
Danes reached organically

An Awkward Talk

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All cases from client

Get men aged 45+ to pay attention to cancer symptoms.

Challenge

An Awkward Talk

We invited a group of fathers and their children in for a little chat about getting older. But things didn’t quite go as the fathers expected.

Idea

Awards