Danish Cancer Society + TrygFonden
Effect
57%
reflect on their alcohol consumption
19%
wanted to drink less after watching the film
3 min and 18 sec.
pent with campaign message on average

FOMO Forever

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All cases from client

Young people are missing out

More than half of 18-24-year-olds say they've experienced missing out on something they wanted to be a part of because of excessive alcohol consumption. How do we get young people to reflect on their unhealthy drinking habits?

Challenge

FOMO FOREVER

We decided to talk about something deeply terrifying to youths: FOMO (“fear of missing out”).  And asked the hypothetical question: “What if you missed the one night your friends will remember forever?”

Idea

Awards