Sydbank League Cup
Effect
13%
increase in awareness of Sydbank as sponsor of the League Cup
85%
of all viewers watched all episodes
13,7%
increase in positive perception of Sydbank

Loosers of the League

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Promote Sydbank's sponsorship of the Danish League Cup

Challenge

Giving small clubs some well deserved attention

We created a mini series that follows Denmark's most ambitious amateur coach in his struggle to lead his team to victory. Watch the full series here.

Idea

Awards