Danske Spil Lotto
Effect

Based On a True Lotto Story

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Show the joy of giving

Lottery winners are often portrayed as selfish and irresponsible with their money, spending it on big cars, yachts and other indulgences. But research shows that Danish Lotto winners actually often share the joy of winning with others.

Challenge

Based on a true Lotto story

To show the true Lotto spirit, we based the communication on actual Lotto stories.

Idea

Awards