Oddset
Effect
No. 1
on Spotify's Viral 50 - Denmark
1.7 million
views on social media
70%
above target revenue

Ein Slutrunde​​sang

Back to work
All cases from client

Staying home is boring

55,000 Danish fans secured tickets to the EUROs in Germany, while the rest of the population had to watch the party from home.

Challenge

Das ist typisch Dänisch

We created a fist-pumping, German-inspired football anthem for all the Danish fans who had to stay behind, bringing a taste of the German football atmosphere back to Denmark.

Idea

People had fun.

And even more fun.

They carried our slogan with pride,
without anyone asking!

And guess what? They wore our outfit too - totally on their own. That's what you call time spend with brand!

"Best football song since Re-Sepp-ten"

Navy Viking
Clever guy on Youtube
Awards