Andel
Effect
900.000
Danes are more positive towards wind turbines
1.277
booking requests
76%
national ad recall

Windy Retreats

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All cases from client

Myths about wind turbines

In Denmark, prejudices about wind turbines are standing in the way of the green transition. Prejudice and myths about them like being noisy, shady, and affecting sleep are just some of the things that have resulted in local resistance against windturbines projects. In fact, 82% of all wind farm projects have been stopped by local protests.

Challenge

Stay at our Windy Retreat

To debunk the myth about wind turbines we created Windy Retreats; the first rental service for homes next to wind turbines. In collaboration with real wind turbine neighbors, we made their homes available to rent, so people could find out for themselves what it’s actually like being a neighbor to the green transition.

Idea

"When we arrived, I was 100% opposed to them. Now, I'm only 55%."

Bjarne
Windy Retreat guest
Awards