Sydbank League Cup
Effect
19%
increase in the attitude as emphatic and caring
ROI 49:1
creating a profit of 31 million euros
Top 3
of the most highly recommended banks

The 99% Broadcast

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Promote Sydbank's sponsorship of the Danish League Cup

All football players dream of scoring the perfect goal while everyone is watching. The sad fact is that only 1% of all Danish football matches gets on TV.

Challenge

Celebrate the 99%

As a new sponsor of the Danish League Cup, Sydbank didn’t want to just celebrate the 1% who were already on TV. They wanted to turn this tradition upside down and broadcast the 99%, who weren’t.

Idea

Awards