Robert/Boisen+Like-Minded™

Another pair of socks

72% of the Danish population wish for boring Christmas gifts, bringing very little joy to a holiday that should be exciting.

Challenge

A boring gift - but worth much more

To bring some magic back into Christmas, Lotto created “Lotto Christmas Collection”; a limited edition collection of the Danes’ most boring Christmas wishes turned into Lotto tickets.

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Idea

The collection consisted of seven different products.

Ranging from a simple pair of socks, to a regular guest towel and even some classic Earl Grey tea.

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Each had their own unique series of numbers,

and worked as real Lotto tickets for the drawing after Christmas.

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We created Lotto Gift Wrap too

Lotto tickets the size of wrapping paper that could make all gifts exciting.

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Awards