Danske Spil Lotto
Effect
9%
increase in sale compared to last year
29.862
new users on site
Sold out
Not just one. But two times.

Lotto Christmas Collection

Back to work
All cases from client

Another pair of socks

72% of the Danish population wish for boring Christmas gifts, bringing very little joy to a holiday that should be exciting.

Challenge

A boring gift - but worth much more

To bring some magic back into Christmas, Lotto created “Lotto Christmas Collection”; a limited edition collection of the Danes’ most boring Christmas wishes turned into Lotto tickets.

Idea
The collection consisted of seven different products.
Ranging from a simple pair of socks, to a regular guest towel and even some classic Earl Grey tea.

Each had their own unique series of numbers,
and worked as real Lotto tickets for the drawing after Christmas.

We created Lotto Gift Wrap too
Lotto tickets the size of wrapping paper that could make all gifts exciting.

Awards