38 million

earned media impressions

+750

PR mentions

+15.000

seed balls were eaten

23%

are now considering drinking less

70%

have reflected on the downsides of drinking too much

63%

have reflected on the downsides of drinking too much

900.000

Danes are more positive towards wind turbines

1.277

booking requests

76%

national ad recall

57%

reflect on their alcohol consumption

19%

wanted to drink less after watching the film

3 min and 18 sec.

pent with campaign message on average

67%

of the target audience reached in just 24 hours

+46.000

likes, shares & comments

1 million DKK

in earned media

25%

are more positive towards wind turbines

460.000

have shown support for wind energy

12.000

new wind turbine locations submitted

54%

less peer pressure

2100%

higher engagement rate than benchmark

61%

organic reach

Due to great success

the book has become a permanent part of Synoptik stores.

The book has since

been launched in the rest of the Nordics.

13%

increase in awareness of Sydbank as sponsor of the League Cup

85%

of all viewers watched all episodes

13,7%

increase in positive perception of Sydbank

78.200

talked to their dad about cancer

32.000

Danes commented, liked, and shared the film

415.000

Danes reached organically

A law was passed to take action against endocrine disruptors

19%

increase in the attitude as emphatic and caring

ROI 49:1

creating a profit of 31 million euros

Top 3

of the most highly recommended banks