Cultural Impact

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Danish Beauty Remastered

Andel

Effect
484.000
have become more interested in wind energy
839.000
have reflected on the importance of the green transition
37%
national campaign awareness

Seedballs

Ikea

Effect
38 million
earned media impressions
+750
PR mentions
+15.000
seed balls were eaten

Party Crashers

Danish Cancer Society

Effect
23%
are now considering drinking less
70%
have reflected on the downsides of drinking too much
63%
have reflected on the downsides of drinking too much

Windy Retreats

Andel

Effect
900.000
Danes are more positive towards wind turbines
1.277
booking requests
76%
national ad recall

Ski..bi…diii?

Rådet for Sikker Trafik

Effect

FOMO Forever

Danish Cancer Society

Effect
57%
reflect on their alcohol consumption
19%
wanted to drink less after watching the film
3 min and 18 sec.
pent with campaign message on average

Check the Tag

Patent and Trademark Office

Effect
67%
of the target audience reached in just 24 hours
+46.000
likes, shares & comments
1 million DKK
in earned media

The Green Search

Andel

Effect
25%
are more positive towards wind turbines
460.000
have shown support for wind energy
12.000
new wind turbine locations submitted

Are you pushing the sausage?

Danish Cancer Society

Effect
54%
less peer pressure
2100%
higher engagement rate than benchmark
61%
organic reach

When Magic Went Missing

Synoptik

Effect
Due to great success
the book has become a permanent part of Synoptik stores.
The book has since
been launched in the rest of the Nordics.

Loosers of the League

Sydbank

Effect
13%
increase in awareness of Sydbank as sponsor of the League Cup
85%
of all viewers watched all episodes
13,7%
increase in positive perception of Sydbank

An Awkward Talk

Danish Cancer Society

Effect
78.200
talked to their dad about cancer
32.000
Danes commented, liked, and shared the film
415.000
Danes reached organically

Plug‘n’Play Bill

Coop

Effect
A law was passed to take action against endocrine disruptors

The 99% Broadcast

Sydbank

Effect
19%
increase in the attitude as emphatic and caring
ROI 49:1
creating a profit of 31 million euros
Top 3
of the most highly recommended banks