Danish Cancer Society
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750,000 Danes
reached in just one week
23,000
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Ultra Processed Cooking Class

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Ultra processed... what?

Danes are eating more and more ultra-processed foods, which is concerning since it increases the risk of cancer and a range of other diseases. Just take a look at the ingredient list of your favorite ready-made meal, and you’ll see why: it’s packed with sugar, salt, and a host of dubious, hard-to-pronounce additives. Hardly the way you’d cook it at home.The problem is, nobody really looks at the ingredient list.

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Challenge

An unusual cooking class

To make the issue tangible and to show what ultra-processed foods really contain, we put a twist on something familiar: a cooking class. We asked a fifth-grade class to make not just any lasagna, but an ultra-processed version.

Idea

Awards