Danish Cancer Society + TrygFonden
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The Drinking Reflex

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All cases from client

At parties, your hands can feel awkward.

Give one a drink, and suddenly it knows what to do. But keeping it busy can mean drinking more than you want to. And your friends feel the effects too: 72% of young people have had a party made worse because a friend got too drunk. How could we help them stop it before that happens

Challenge

Stop the drinking reflex.

Give your friend something else to hold. A banana. A houseplant. A table lamp. Whatever’s within reach.

Idea

Awards