Start a Christmas tradition

How could Lotto turn its Christmas Day draw into a Danish Christmas tradition while making one thing impossible to miss: on 25 December, 25 people would become millionaires?

Challenge

The day after Christmas Eve, even Santa dreams of getting away

By giving the one person who makes everyone else’s Christmas wishes come true a big dream of his own, the film brought Lotto’s promise to life: on 25 December, 25 people could become millionaires and see their own dreams take shape.

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Idea

I’m so glad I now have the money to take a looong holiday.

Santa Claus

Awards