Danes try to eat healthier every January. So the timing was less than perfect when the government announced it would abolish taxes on sweets and chocolate, making the unhealthy choice cheaper.
Challenge
The healthy tax cut
Nemlig answered with a tax cut of its own. Throughout January, we cut the price of fruit and vegetables by the equivalent of VAT. With a little jab at the government, we turned familiar sweets into healthier alternatives.A small correction to the government’s priorities and a cheaper way to keep your New Year’s resolutions.
