Robert/Boisen+Like-Minded™

How do we make more people consider nemlig for their workplace?

Nemlig is well known across Denmark as a convenient way to save time in everyday life. And in business, time is money.
The problem? Most Danes only consider nemlig for their private everyday life and they simply don’t consider it, when their workplace needs to stock up on coffee and refreshments.

‍

Challenge

Fluent in business talk

To show Danes, that the convenience of nemlig also works outside home, we brought nemlig to the workplace. No seperate B2B-subbrand No corporate colors. Just the familiar nemlig identity,
translated into the language, buzzwords and Linkedin-lingo, we all know and use from our working life.

‍

Idea

I don't understand Danish. What does it say?

"Everyone’s agile and ready to adapt until there’s no milk for the coffee. We deliver to workplaces, too."

‍

I still don't understand Danish. What does it say?

"Hello everyone who is not working from home either. We deliver to workplaces, too."

‍

...You get it now

"There’s a clear link between employee wellbeing and what’s in the snack drawer.*
We deliver to workplaces, too.
*Based on internal research."

People liked it so much they talked about it.

At Linkedin, of course.

Awards

Nemlig

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CopenhagenOffice‍

+45 9156 5600

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info@rblm.dk

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1112 CPH K

DK

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How do we make more people consider nemlig for their workplace?

Nemlig is well known across Denmark as a convenient way to save time in everyday life. And in business, time is money.The problem? Most Danes only consider nemlig for their private everyday life and they simply don’t consider it, when their workplace needs to stock up on coffee and refreshments.

‍

Challenge

Fluent in business talk

To show Danes, that the convenience of nemlig also works outside home, we brought nemlig to the workplace. No seperate B2B-subbrand No corporate colors. Just the familiar nemlig identity,translated into the language, buzzwords and Linkedin-lingo, we all know and use from our working life.

‍

Idea

PLAY

I don't understand Danish. What does it say?

"Everyone’s agile and ready to adapt until there’s no milk for the coffee. We deliver to workplaces, too."

I still don't understand Danish. What does it say?

"Hello everyone who is not working from home either. We deliver to workplaces, too."

...You get it now

"There’s a clear link between employee wellbeing and what’s in the snack drawer.*We deliver to workplaces, too.*Based on internal research."

People liked it so much they talked about it.

At Linkedin, of course.

Awards

See you at work.

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©¡ 2026

Copenhagen
Office
‍

Nemlig is well known across Denmark as a convenient way to save time in everyday life. And in business, time is money.
The problem? Most Danes only consider nemlig for their private everyday life and they simply don’t consider it, when their workplace needs to stock up on coffee and refreshments.

To show Danes, that the convenience of nemlig also works outside home, we brought nemlig to the workplace. No seperate B2B-subbrand No corporate colors. Just the familiar nemlig identity,
translated into the language, buzzwords and Linkedin-lingo, we all know and use from our working life.

"There’s a clear link between employee wellbeing and what’s in the snack drawer.*
We deliver to workplaces, too.
*Based on internal research."