Spies
Effect
+42,9% sales lift
in active holidays
+6%
Social action rate
+600 million
reached

Do it for mom

Back to work
All cases from client

How do we raise awareness and promote Spies active holidays?

Challenge

Do it for mom

Despite a little progress in 2014, not enough babies are being born. So Spies Travel joined forces with wannabe grandmas in the fight against Denmark’s low birth rate. In an online film we introduced Spies Parent Purchase™, where they could send their child on an active holiday in order to get a grandchild. Research showed that couples have 51% more sex on a sunny holiday and that working out together leads to more sex. This combo would not only do it for Denmark, but also for mom.

Idea

Awards