Do it for mom

Despite a little progress in 2014, not enough babies are being born. So Spies Travel joined forces with wannabe grandmas in the fight against Denmark’s low birth rate. In an online film we introduced Spies Parent Purchase™, where they could send their child on an active holiday in order to get a grandchild. Research showed that couples have 51% more sex on a sunny holiday and that working out together leads to more sex. This combo would not only do it for Denmark, but also for mom.