Modern advertising is all about involving consumers and creating excitement around brands. That is exactly what the Promo category in Cannes is all about. And that is exactly what our work ‘Gas station’ for Suzuki is all about. That is why the jury in Cannes awarded this stunt a bronze lion, which means that this is one of the 44 best promotional campaigns in the world in 2008
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RBLM had a blast at this year’s Creative Circle Award. We were selected ‘Agency of the year’ in Denmark (for 7th time, btw). Two of our clients were selected ‘Advertiser of the year’: PUMA in the advertising category and Ekstra Bladet in the digital category. Furthermore we won 3 Gold, 1 Silver and 2 Bronzes and our name was on more than 10% of all nominations. Congratulations to all the people involved! You can see some of the award-winning work below. (cases are in Danish now in English)
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Events - Gold
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Tools and services - Bronze | Digital campaigns - Gold
Thanks to Madness4Real for the music
Print B2C - Silver | Art direction - Gold
Print B2C - Bronze
Suzuki cars get damn good mileage. We showed this by skinning a gas station Suzuki style, and selling gas at lower prices. Danes like their wallets fat & juicy, not slimlined - so the word got out, and car drivers got in on the game. Go buy yourself a Suzuki car and find yourself spending less money on fuel. (If you do decide to buy a Suzuki, you could save money and buy this instead)
Here’s a little behind the scenes of the event:
And one of the final commercials here. It’s in Danish, so have fun with that, if you don’t understand our lingo. If you want a translation, give us a call:
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With serious amounts of elbow grease and some deep breaths, we helped Suzuki in Denmark give birth to their new website. All cars made it through labor without a scratch, but a couple of us were close to fainting, when the frontpage started to show it’s head online. You just can’t find words to express the feelings.. So, have a look instead and buy a car while you’re there, why don’t you? Just remember to have it home by nine.
