Allow us to introduce ourselves. We're Robert/Boisen & Like-Minded - an independent advertising agency located in the heart of Copenhagen, Denmark. We've grown from a small to a medium sized agency due to our reputation as tireless pioneers of creative advertising in Denmark and abroad. We cook our creativity based on a 3-step recipe:
Nov 06
A big misconception among some marketers is that creativity and Return of marketing Investment are two conflicting elements. While we can’t speak on behalf of all agencies, Robert/Boisen’s main focus has always been how we solve our clients challenges most effectively. In order to do so we use innovation and creative thinking because it’s a well proven truth that smart thinking brands reach their marketing goals faster and make their budgets seem bigger. Creativity is a shortcut to effectiveness. It’s as simple as that.
This year at the annual Danish Advertising Effectiveness Awards our agency once more demonstrated this point. With three nominated case-stories, and being awarded the overall Grand Prix and one gold, Robert/Boisen became Agency of the year. So in 2009 we have now become both Agency of the year at the Creative Circle Awards and the AEA Awards.
Download our two winning cases here (in Danish)
Download the Somersby case here (PDF)
Download the Interflora case here (PDF)
Oct 15
One of our mantras at the agency is that ‘Creativity is a shortcut to effectiveness’. In order to walk the walk and prove it’s not just the usual hot advertising air, we submitted three cases at this year’s Advertising Effectiveness Award. All three cases were nominated and are now part of the running to become one of the 10 most efficient campaigns in Denmark this year.
The cases are:
Interflora: ‘Remember what a good insight can do’
Spies: ‘From three brands to one. Without losing market share’
Carlsberg: ‘Somersby. Denmark’s fastest growing fanclub’
Oct 02
RBLM is very proud to announce that we have no less than 4 films shortlisted in various categories for the True Award 2008. Both our un-real Somersby films have caught the attention of the jury enough to get nominated, so let’s cross our fingers that they make real history. Our “Home” TVC for IKEA must have touched some hearts and finally the Interflora “Chokolade” TVC must also have appeared tasty enough to be a potential winner.
See for yourself and enjoy the show.
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Sep 05
Ulrik Juul from Recommended gave our Interflora work some very nice words on the Danish webzine Bureaubiz (You can Read it here – Danish lingo only). We love the attention - thanks Ulrik! (insert cheek & blowkisses here). This inspired us to look at some of our earlier work for Interflora, and guess what.. we kind of like it as well 
Lately we’ve been workin’ on a new thingy for them, and once that’s done, we’ll post it here, so you can judge for yourself - in the meantime, why not look in our archives.
