Robert/Boisen & Like-minded

A big misconception among some marketers is that creativity and Return of marketing Investment are two conflicting elements. While we can’t speak on behalf of all agencies, Robert/Boisen’s main focus has always been how we solve our clients challenges most effectively.  In order to do so we use innovation and creative thinking because it’s a well proven truth that smart thinking brands reach their marketing goals faster and make their budgets seem bigger.  Creativity is a shortcut to effectiveness. It’s as simple as that.

This year at the annual Danish Advertising Effectiveness Awards our agency once more demonstrated this point. With three nominated case-stories, and being awarded the overall Grand Prix and one gold, Robert/Boisen became Agency of the year. So in 2009 we have now become both Agency of the year at the Creative Circle Awards and the AEA Awards.

Download our two winning cases here (in Danish)
Download the Somersby case here (PDF)
Download the Interflora case here (PDF)

One of our mantras at the agency is that  ‘Creativity is a shortcut to effectiveness’. In order to walk the walk and prove it’s not just the usual hot advertising air, we submitted three cases at this year’s Advertising Effectiveness Award. All three cases were nominated and are now part of the running to become one of the 10 most efficient campaigns in Denmark this year.

The cases are:

Interflora: ‘Remember what a good insight can do’
Spies: ‘From three brands to one. Without losing market share’
Carlsberg: ‘Somersby. Denmark’s fastest growing fanclub’