Allow us to introduce ourselves. We're Robert/Boisen & Like-Minded - an independent advertising agency located in the heart of Copenhagen, Denmark. We've grown from a small to a medium sized agency due to our reputation as tireless pioneers of creative advertising in Denmark and abroad. We cook our creativity based on a 3-step recipe:
Jun 22
We’re quite proud these days, not least on behalf of our client Carlsberg, as Somersby not only kick started the entire cider category in Denmark in Spring 2008, but was also just awarded Product Launch of the Year 2008 by The Nielsen Company.
And as they say it themselves (Nielsen that is), the award goes to the product launch that has not only been a great success in the market, but also been the driving force for expanding the actual category. Which is really what Somersby has done. Just look at the graph. Just look at it.
Figure 1 illustrates the total cider market in Denmark in blue, while Somersby’s market share is in green, showing how Somersby is driving the total market.
Congratulations to Carlsberg.
We promise to keep up the good work.
Jun 19
After the successful launch of Somersby Apple, and igniting the entire cider market in Denmark, time has come for Carlsberg to expand their cider range. Or doubling it…
So in March 2009 we launched the new refreshing – served over ice - Somersby Pear, with Lord Somersby still going strong… This time with special features of Chuck Berry, Jean D’Arc and a gang of Norwegian skiers. Or at least that’s what I heard…
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May 19
We’ve had the sweet taste of apple cider in our systems ever since Carlsberg came by and wanted to get the message of their new Somersby Cider (served over ice - naturally) out. We softened up with some of the product and let the “Unreal History, Real Refreshment” idea blossom.
Spring has been good here in Denmark and when choosing a bubbly refreshment to wind down with, people have been grabbin’ at Somersby (served over ice) like vikings at a pillaging. The frenzy has been so thorough, that Carlsberg hasn’t been able to deliver the goods to the beautiful Danes. This naturally puts intoxicated smiles on us here at RBLM, and it might be the cider talking, but we believe that our work has helped this uncomforting situation come around.
Check our work and lick your screen. Here’s a taster:
