Allow us to introduce ourselves. We're Robert/Boisen & Like-Minded - an independent advertising agency located in the heart of Copenhagen, Denmark. We've grown from a small to a medium sized agency due to our reputation as tireless pioneers of creative advertising in Denmark and abroad. We cook our creativity based on a 3-step recipe:
Nov 30
According to the jury of Eurobest’s outdoor category, Robert/Boisen & Like-minded created the best outdoor in Europe this year. Not one of the best, but the best.
Picture by Chaga Signe Bruun
On top of that the campaign won silver in the Sales Promotion category. Not only has the case been successful in several award shows, it has also created very convincing results on the commercial level. After running the campaign, the market share went up with 27%, Campaign awareness went up 40% and last but not least Suzuki’s sales of the involved models went up 12,5% in the following month and 25 % in total. So even though we have said it before, it’s still worth mentioning: Creativity is a shortcut to effectiveness. Period.
See the case here
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Nov 06
A big misconception among some marketers is that creativity and Return of marketing Investment are two conflicting elements. While we can’t speak on behalf of all agencies, Robert/Boisen’s main focus has always been how we solve our clients challenges most effectively. In order to do so we use innovation and creative thinking because it’s a well proven truth that smart thinking brands reach their marketing goals faster and make their budgets seem bigger. Creativity is a shortcut to effectiveness. It’s as simple as that.
This year at the annual Danish Advertising Effectiveness Awards our agency once more demonstrated this point. With three nominated case-stories, and being awarded the overall Grand Prix and one gold, Robert/Boisen became Agency of the year. So in 2009 we have now become both Agency of the year at the Creative Circle Awards and the AEA Awards.
Download our two winning cases here (in Danish)
Download the Somersby case here (PDF)
Download the Interflora case here (PDF)
Oct 15
One of our mantras at the agency is that ‘Creativity is a shortcut to effectiveness’. In order to walk the walk and prove it’s not just the usual hot advertising air, we submitted three cases at this year’s Advertising Effectiveness Award. All three cases were nominated and are now part of the running to become one of the 10 most efficient campaigns in Denmark this year.
The cases are:
Interflora: ‘Remember what a good insight can do’
Spies: ‘From three brands to one. Without losing market share’
Carlsberg: ‘Somersby. Denmark’s fastest growing fanclub’
Jun 23
Modern advertising is all about involving consumers and creating excitement around brands. That is exactly what the Promo category in Cannes is all about. And that is exactly what our work ‘Gas station’ for Suzuki is all about. That is why the jury in Cannes awarded this stunt a bronze lion, which means that this is one of the 44 best promotional campaigns in the world in 2008
Watch the case here:
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