According to the jury of Eurobest’s outdoor category, Robert/Boisen & Like-minded created the best outdoor in Europe this year. Not one of the best, but the best.
Picture by Chaga Signe Bruun
On top of that the campaign won silver in the Sales Promotion category. Not only has the case been successful in several award shows, it has also created very convincing results on the commercial level. After running the campaign, the market share went up with 27%, Campaign awareness went up 40% and last but not least Suzuki’s sales of the involved models went up 12,5% in the following month and 25 % in total. So even though we have said it before, it’s still worth mentioning: Creativity is a shortcut to effectiveness. Period.
See the case here
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