Allow us to introduce ourselves. We're Robert/Boisen & Like-Minded - an independent advertising agency located in the heart of Copenhagen, Denmark. We've grown from a small to a medium sized agency due to our reputation as tireless pioneers of creative advertising in Denmark and abroad. We cook our creativity based on a 3-step recipe:
Oct 15
One of our mantras at the agency is that ‘Creativity is a shortcut to effectiveness’. In order to walk the walk and prove it’s not just the usual hot advertising air, we submitted three cases at this year’s Advertising Effectiveness Award. All three cases were nominated and are now part of the running to become one of the 10 most efficient campaigns in Denmark this year.
The cases are:
Interflora: ‘Remember what a good insight can do’
Spies: ‘From three brands to one. Without losing market share’
Carlsberg: ‘Somersby. Denmark’s fastest growing fanclub’
Jun 23
Modern advertising is all about involving consumers and creating excitement around brands. That is exactly what the Promo category in Cannes is all about. And that is exactly what our work ‘Gas station’ for Suzuki is all about. That is why the jury in Cannes awarded this stunt a bronze lion, which means that this is one of the 44 best promotional campaigns in the world in 2008
Watch the case here:
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Jun 22
We’re quite proud these days, not least on behalf of our client Carlsberg, as Somersby not only kick started the entire cider category in Denmark in Spring 2008, but was also just awarded Product Launch of the Year 2008 by The Nielsen Company.
And as they say it themselves (Nielsen that is), the award goes to the product launch that has not only been a great success in the market, but also been the driving force for expanding the actual category. Which is really what Somersby has done. Just look at the graph. Just look at it.
Figure 1 illustrates the total cider market in Denmark in blue, while Somersby’s market share is in green, showing how Somersby is driving the total market.
Congratulations to Carlsberg.
We promise to keep up the good work.
Jun 19
After the successful launch of Somersby Apple, and igniting the entire cider market in Denmark, time has come for Carlsberg to expand their cider range. Or doubling it…
So in March 2009 we launched the new refreshing – served over ice - Somersby Pear, with Lord Somersby still going strong… This time with special features of Chuck Berry, Jean D’Arc and a gang of Norwegian skiers. Or at least that’s what I heard…
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Mar 30
RBLM had a blast at this year’s Creative Circle Award. We were selected ‘Agency of the year’ in Denmark (for 7th time, btw). Two of our clients were selected ‘Advertiser of the year’: PUMA in the advertising category and Ekstra Bladet in the digital category. Furthermore we won 3 Gold, 1 Silver and 2 Bronzes and our name was on more than 10% of all nominations. Congratulations to all the people involved! You can see some of the award-winning work below. (cases are in Danish now in English)
Suzuki Gas Station event
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Events - Gold
Ekstra Bladet Screen Cleaner
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Tools and services - Bronze | Digital campaigns - Gold
Thanks to Madness4Real for the music
Puma King
Print B2C - Silver | Art direction - Gold
Puma Handball
Print B2C - Bronze
